# Latitude 17 Group

> Latitude 17 Group is a marketing consultancy and property management firm based in Christiansted, U.S. Virgin Islands, founded by Nicole and Tom Granese. The firm pairs senior global brand strategy with end-to-end vacation property management under a single standard of precision: Properly Positioned.

## About

- Name: Latitude 17 Group (also "Lat 17 Group")
- Headquarters: Christiansted, U.S. Virgin Islands, USA
- Founders: Nicole Granese (Co-Founder & Chief Strategy Officer), Tom Granese (Co-Founder & Managing Partner)
- Tagline: Properly Positioned.
- Contact: info@lat17.com
- LinkedIn: https://www.linkedin.com/company/latitude-17-group/
- Member: Virgin Islands Professional Charter Association (VIPCA)

## Services

Latitude 17 Group organizes its work around four pillars:

1. Navigating the Fog — brand, product, and property positioning; cultural, competitor, and customer insights; audience research and segmentation; brand drift analysis and marketing audits.
2. Setting the Right Coordinates — go-to-market strategy, market expansion, value proposition development, message testing, integrated campaign strategy, PR consulting, e-commerce strategy, startup marketing coaching, and event marketing.
3. Precision to the Nth Degree — campaign development and management; digital marketing (web, SEO/SEM, paid media on Google, Meta, LinkedIn, TikTok, email, CRO); content and social strategy; lead generation and CRM; analytics and measurement; residential and vacation property management.
4. Gaining Perspective from the Edge — AI-enhanced trend forecasting, synthetic persona development, generative AI content, chatbots and assistants, generative engine optimization (GEO), custom AI agents, AI marketing automation.

Property management is delivered end-to-end: listing development, photography, pricing optimization, guest communications, booking management, and property maintenance — primarily for residential and vacation properties in the U.S. Virgin Islands.

## Leadership

- Nicole Granese, Co-Founder & Chief Strategy Officer. 25+ years architecting global brands; former Omnicom Chief Strategy Officer leading AT&T; prior strategy work for Visa, Samsung Mobile, Hyundai. https://www.linkedin.com/in/nicole-davis-granese-0525434
- Tom Granese, Co-Founder & Managing Partner. 30 years across SaaS, B2B, retail, and brand development; oversees client engagements and property stewardship. https://www.linkedin.com/in/tom-granese-7444639

## Selected client experience

Google, AT&T, The Home Depot, Samsung, Visa, Hyundai, M&M's, Snickers, Pedigree, ExxonMobil, Enterprise, Bacardi, Wells Fargo, AARP, GE, SAP, FedEx, Travel Texas, Taco Bueno, La Madeleine.

## Pages

- [Home](/): Marketing consultancy and property management based in the USVI.
- [Services](/services): Brand positioning, go-to-market strategy, campaign management, and AI-enhanced marketing.
- [Leadership](/leadership): Founders Nicole and Tom Granese and their strategic experience.
- [Client Experience](/clients): Selected brands and organizations Latitude 17 Group has worked with.
- [The Lookout](/lookout): Insights, dispatches, and strategy notes from the edge.
- [Contact](/contact): Reach Latitude 17 Group via email or a contact form.